The Ontario Road Builder’s Association used humor in order to promote safety in construction work zones. In the videos, construction workers exhibit reckless behavior in traditional office settings. The aim is to make people realize how speeding, road rage, and driving distracted can immensely impact someone’s life. Each video ends with the message, “Wouldn’t happen at your work. Shouldn’t happen at ours.”
Check out the videos below:
https://youtu.be/t7qrCg1owjU
https://youtu.be/VFSOeyN75bU
https://youtu.be/zT5Mkg2grFo
